The target audience for my media product range from the ages 15 and over. We chose to target this particular audience as they are aware of aspects that occur in adult life, or example, elements of love and passion. Sexual desire is a dominant feature in which our protagonists share in Death On Tuesday and therefore it is essential our target audience are of age to understand the relationship both characters have. As violence is also an element included within the story-line it is important our audience are of a suitable age to acknowledge the fact that those particular scenes are not to be copied.
Here is a photograph of the adolescents we are aiming our project at. Sex and violence are contriversial issues surrounding people of their age group and therefore i believe they will be interested in watching Death On Tuesday.
Shops and Style
The target audience we are aiming to please, i would say generally base theyre shopping around high street stores as they offer fashion at an afforable price. Most people in our targetted audience age group will not have jobs and if so, they are merely part-time/weekend jobs and this therefore means they will have a budget with items they wish to posses. Teenagers and young adolecents are very materialistic people and reply on clothing to in many ways represent who they are and which social group they belong in. For example, it is sterotypical for 'Goths' to wear dark coloured clothing and wear symbollic skulls and crucifixes included in their outfits.
Music
Generally the music that our viewers would typically listen to consists of many different types of music;
pop, hip-hop, rock and r&b mainly. Our soundtrack in ways encorprets all these sounds to make our film even more appealing to the targetted audience. For example, the piano and violin sounds benefit pop and r&b fans where as the base and drums would suit those more into hip-hop / rock music.
TV
Programmes typically watched by young adolescents include; Skins, Eastenders, Hollyoaks.
These shows portray relationships and violence which are aspects also strongly included within Death on tuesday. As the content of our film can be seen as relatable to the television programmes our target audience watch, this will help influence them to be even more intrested in watching the film.
Free Time
It is typical of those aged 15 and over to socialise very often. For example, attending parties and going to the cinema. They also share very varied relationships between them whether it be of a sexually premiscuious nature or of a subtly close friendship. many teenagers free-time consists of par-taking in different habbits, such as smoking and drinking which are elements involved within Death on tuesday.
Media Consumption
Popular forms of media consumed by our audience consist of:
- Magazines
- Movies/Films
- Music
- Television
Their reasons for keeping so in touch with the media is to ensure they are always kept well informed of the latest fashions and 'must-have's' at all times. Due to the fact, i earlier to stated that they are materialistic beings. Taking this point into account, targetting an audience well in touch with the media is a wise choice as we could get many young people conversing about our film, effectively encouraging others to talk about and view our film.
Would They Like Our Film?
I believe our target audience will enjoy our film as it holds elements of surprise aswell as tension. Young adults enjoy films that make them 'jump' as they provide them with a thrill and afterwards creates conversation amoungst peer groups. It suits both make and female audiences as it is action filled to sterotypically please the males and iincludes scenes of love and affection (sterotypically set to suit females). Another reason in which our film will attract female audiences is because it shows a female challenging the normal sterotypical role for women in thriller movies, as our female protagonist is not a victim.
Maslow's Heirarchy Of Needs
This is a diagram showing the psychologist, Maslow's famous heirarchy of needs. This pyramid details the needs that need to be satisfied before one can proceed onto the next step of the pyramid, until u eventually reach self-actualization.
Death on tuesday can be seen as helping our target audience reach self-actualization. Although it cannot provide physiological needs (basic needs), such as food and water, it does supply a level of secruity, especially amongst the female viewers. Fpr example, it portrays a sterotypically 'weaker' sex to take centre stage as being dominant, showiing females in our audience that security can be provided against men who take advantage of women.
A sence of affection can also be noted within the film as there are times when the male and female protagonists are set to par-take in a loving scene of romance. This creates a sense of connection and intimacy towards the audience, ultimately feeding them with a warm-hearted feeling.
Self-esteem and self-confidence can also be build through viewing our film as the audience will have a chance to compare their lives to those of the characters which will ultimately make them feel better about themselves and glad that the lives they lead are a lot simpliar than those of our protagonists. It could also encourage audiences to better themselves if their lives in some ways can be related to those of the characters.
Once all these aspects are successfully completed, viewers will be able to reach self-actualization through watching Death on tuesday.
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